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ASUS and Intel Launch the 7-inch Fonepad™ with 3G Mobile Data and Voice-Calling in India

Built-in 3G for fast mobile data and full telephony feature offers 2-in-1 flexibility at a competitive price

New Delhi, 24 April, 2013 - ASUS India, a leader in the new digital era, together with Intel India, today announced the availability of the Fonepad in India. The fonepad is a competitively priced handheld with 3G voice and mobile data for all the features of a smartphone , with the versatility of a 7-inch tablet. Powered by the latest Intel® Atom Z2420 processor with Android 4.1, Fonepad features a vibrant HD display with IPS technology for wide viewing angles and outstanding clarity.

“Users now want a better screen with entertainment, social media and other online activities and this is playing an increasingly important part in our mobile lifestyles,” said Peter Chang, Regional Head – South Asia & Country Manager, ASUS India. “By incorporating 3G mobile data with full telephony support, we have made the Fonepad the perfect combination of a tablet and phone in one single device.”

“The ASUS Fonepad is an innovative product that addresses the emerging phablet market, which is getting more popular as consumers look for larger screen size in a mobile device that runs fast with responsive applications,” said Debjani Ghosh, Managing Director- Sales and Marketing Group, Intel South Asia. “The Fonepad, powered by the Intel® Atom processor Z2420, offers these capabilities through processing performance up to 1.2GHz built on Intel’s 32nm process technology without compromising battery life.”

Beautiful metallic design with Intel® Atom performance

ASUS Fonepad is ideal for people who value both the voice communication features of a smartphone and the entertainment opportunities afforded by a tablet , but prefer the convenience of carrying just one device. Fonepad is a sleek, compact tablet with a metallic design that can be held comfortably in one hand, thanks to its light 340g weight and slim 10.4mm profile. Powered by the latest Intel® Atom Z2420 processor with full Android compatibility, Fonepad features a perfect balance of performance and energy efficiency, with hardware-accelerated 1080p HD video decoding and up to nine hours of battery life.

The 7-inch screen features 10-point multi-touch, and a crisp 1280 x 800 HD resolution for crisp, readable web page text and incredibly detailed photos. IPS technology ensures vibrant color with 178-degree wide viewing angles, and images that are clear and bright, even outdoors.

Built-in 3G for mobile data and voice calls

Built-in 3G with HSPA+ mobile data means ASUS Fonepad is an always-connected mobile device for seamless web browsing, fast downloads from Google Play Store, and smooth streaming of audio and video. Thanks to its full 3G telephony support, Fonepad can also be used for voice calls using the built-in noise-cancelling digital microphone or an optional Bluetooth headset. With just one mobile data plan to pay for, running costs are also much lower than those of a separate smartphone and 3G tablet.

Fonepad has 8GB of storage capacity and has an SD card slot for up to 32GB of additional storage. All models feature a front 1.2-megapixel camera for easy video chat and an optional rear 3-megapixel autofocus camera with 720p HD video recording. ASUS SonicMaster audio technology with MaxxAudio 3 processing by Waves ensures clear, well-rounded sound quality.

Exclusive ASUS apps and accessories enhance productivity

ASUS Fonepad comes with a number of exclusive ASUS productivity apps: Floating App for easy management of running apps and multi-tasking; SuperNote lite for handwritten notes and drawing; and WebStorage Office Online for Microsoft Office-compatible document editing on the move. Fonepad users also get 5GB of free lifetime ASUS WebStorage for syncing and sharing data with other devices.

Two new optional accessories are also available for Fonepad. Available in four snazzy colors, VersaSleeve 7 is a wraparound cover with a folding design that both protects Fonepad, and props up the screen in two different positions for typing and watching video. Turn Case is a lightweight hardshell case for Fonepad that features a soft interior that keeps the screen clean and a built-in stand that puts the screen at the perfect angle for watching video.

Availability and Pricing

The ASUS Fonepad will be available in India for MRP Rs. 15,999/- across all major retail stores starting 25th April.

For more information, please visit www.asus.in

SPECIFICATIONS¹

Model Name LCD CPU RAM Hard Disk Drive WLAN Bluetooth
ME371MG-1B058A 7" 1280*800 IPS Intel Atom Z2420 1G LPDDR2 8G EMMC 802.11 b/g/n BT 3.0
Webcam OS Warranty Accessory1 Remark MRP  
Front: 1.2M
Back: 3M
Android 4.1 JB 1 Year Global 3G & GPS Embedded Phone Function 15,999  

* Specifications may vary by region and resell channel

** Battery life will vary according to use. Battery life measured by looping 720P video, brightness at 100nits, external microphone, WLAN/3G on and Gmail logged in for email and updates

NOTES TO EDITORS

30-word summary

ASUS Fonepad is a 7-inch handheld with 3G voice and mobile data for all the features of an Android smartphone, with the added convenience of a larger tablet display.

60-word summary

ASUS Fonepad is a 7-inch handheld with 3G voice and mobile data for all the telephony features of an Android smartphone, with the added convenience of a larger tablet display. Fonepad features a sleek metallic design with a vibrant HD IPS display, a microSD card slot for up to 32GB additional storage and up to nine hours of battery life.

100-word summary

ASUS Fonepad is a competitively priced 7-inch handheld with 3G voice and mobile data for all the telephony features of an Android 4.1 smartphone, with the added convenience of a larger tablet display. Powered by the new Intel® Atom Z2420 processor, Fonepad features a sleek metallic design that can be held comfortably in one hand, and a vibrant HD IPS display with wide viewing angles and outstanding clarity. Fonepad will be available in 8GB capacity and will feature a microSD slot for up to 32GB additional storage, and up to nine hours battery life.

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2011 was approximately US$11.9 billion and as of September 2012, the brand is estimated to be worth US$1.662 billion.
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