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The Next Wave of Ultrabook™ With The New 3rd Generation Intel® Core™ Processors Has Arrived

New processor family also brings new experiences and fun to standard laptops and All-in-One PCs

NEWS HIGHLIGHTS
  • Now available, the next wave of Ultrabook devices powered by 3 rd Generation Intel® Core processors are more responsive and offer enhanced security in a choice of designs.
  • Up to twice the HD media and 3-D graphics performance, as well as significant processor performance, deliver stunning visual experiences from mainstream gaming to HD video editing

NEW DELHI, INDIA, June 5, 2012 – The next wave of ultra sleek Ultrabook systems inspired by Intel are now available. Powered by 3 rd Generation Intel® Core processors, made with the world’s most advanced 22nm 3-D tri-gate transistors, these new Ultrabook devices are responsive and more secure to better protect personal information. The new chips also offer increased media and graphics performance, long battery life and more choice in stylish designs.

This wave of Ultrabook devices brings Intel one step closer to delivering on the industry wide, multi-year endeavor to deliver a no-compromise, must-have computing experience.

Just about a month ago, Intel had introduced the quad-core 3 rd Generation Intel® Core processor family, delivering dramatic visual and performance computing gains for gamers, media enthusiasts and mainstream users alike.

“Similar to the introduction of Intel® Centrino® nearly a decade ago, this is a time of revolutionary change in personal computing,” said Debjani Ghosh, Managing Director, Sales & Marketing Group, Intel South Asia . “The innovation will continue in the coming years as Intel and the industry aim to raise the bar for personal computing experiences, evolving to more natural and intuitive interactions. Personal computing as we know it today will suddenly seem old fashioned.”

Superior Experiences: Responsive, Stylish, Protected and Mobile

Ultrabook devices will wake in a flash, meaning the system will transition from deep sleep (S4 mode) to its active state in less than 7 seconds. Additionally, all Ultrabook devices are now required to be “responsive while active” which means that they will load and run users’ favorite apps quickly 1 .

Connecting at blazing speeds is also now possible with the addition of USB 3.0, Thunderbolt technology or both. Thunderbolt technology is a high-speed connection that allows incredibly fast transfers. For example, a full-length HD movie can be transferred to an Ultrabook in less than 30 seconds 2 .

Security has become more important to protect users’ data, devices and personal assets. The next wave of Ultrabook systems is equipped with enhanced security features, including Intel® Anti-Theft technology that lets people automatically disable the system if it is lost or stolen 3 . Available in 11 languages and in major markets worldwide, people can activate free, limited-time Intel AT service subscriptions from Absolute Software*, McAfee*, Norton* and Intel on an Ultrabook right out of the box. In India this service is currently being offered by Croma.

“Croma is proud of being Intel’s first partner in offering Intel® Anti-Theft service in India since last year. Mobile PC usage in India is on the rise and we expect to further accelerate it with the new Ultrabooks and increased mobility brings with it the need for increased security. With Intel Anti Theft technology we are able to secure the laptops and Ultrabooks purchased at our store so that our customers can safeguard their devices giving them peace of mind and helping us reaffirm our resolution of brining a world-class shopping experience to our customers,” said Mr. Ajit Joshi, CEO & Managing Director, Infiniti Retail Ltd.

Additionally, all 3 rd Generation Intel Core processor-based Ultrabook devices have Intel® Identity Protection technology built in to help keep users’ identities safe 4 . With this technology, a payments processor, a bank, an online merchant, a social media site or a gaming site can establish a trusted relationship with the Ultrabook user and reduce the chance that imposters are using their identities on enabled websites and social networks.

Better Performance at Lower Power Levels

Because of Intel’s innovative 22nm tri-gate transistor manufacturing technology the 3 rd GIntel Core processors now deliver 22% faster performance on multi-threaded applications compared to 2 nd Generation Intel Core processors. For example, experiences when using photo editing software or many games will significantly improve based on the new processors. The new Ultrabooks have up to twice the video processing and 3-D graphics performance of the prior generation, cutting a user’s video processing time in half and making for a smoother, richer visual experience. All Ultrabooks with 3 rd Generation Core processors will have built-in visuals with features like Intel® Quick Sync Video, Intel® Clear Video HD, Intel® HD Graphics, Intel® InTru 3D, Intel® Wireless Display and Intel® Insider.

“I would to like to congratulate Intel on the launch of its 3 rd Gen Intel Core processors,” said Neeraj Roy, Managing Director and CEO, Hungama Digital Media Entertainment Pvt. Ltd. , who was present at the event to speak about Intel and Hungama’s collaboration on the Intel Insider technology in India “India’s new age movie-goer has evolved and with the advancement of technology he wants the flexibility to watch his favorite content on his preferred mode of viewing at any time. At Hungama we now offer consumers premium quality HD content in a secure and hassle-free manner onto their 3 rd Gen Intel Core based Ultrabooks. Through a service like this we can also convince movie companies and studios to put out their most precious belonging, their films, on a public platform like the internet because of the security and experience it offers,” he concluded.

“Intel Insider technology, when combined with Intel Wireless Display (WiDi), will allow streaming of premium HD movies from a 3 rd Gen Intel Core processor based PC or Ultrabook to an HD television, without cables, thereby delivering the ultimate movie-viewing experience to consumers, with stunning image clarity,” added Debjani Ghosh.

Industry Delivers on No-Compromise Experiences

Conceived by Intel just over a year ago, the Ultrabook category was quickly embraced by the industry. More than 20 systems have been introduced globally since October 2011, and today momentum is growing with more than 115 3 rd Generation Intel Core processor-based Ultrabook devices under development.

Intel believes touch capabilities will fuel the industry to innovate and experiment with the style and design of future clamshell and Ultrabook convertible systems. This innovative design which behaves like a laptop when users need to create and like a tablet when users want to consume will provides people the ultimate flexibility to work smart and play harder. Intel anticipates that over time several touch enabled systems including convertibles will start becoming easily available.

Intel is working across a broad cross-section of the industry to accelerate and enable thin and light designs. A recent and significant breakthrough in chassis design using existing materials and standard injection molding equipment will enable an Ultrabook chassis that is equivalent in quality to machined aluminum and die-cast metal solutions in the market today. Borrowing engineering approaches from the automotive and aerospace industries, the new chassis design has the potential to reduce chassis costs by up to 65% and is expected to be in market next year.

“The Ultrabook is a highly desirable lifestyle accessory for everyone and achieves a unique combination of artistic craftsmanship and advanced technology. Satya Paul is synonymous with evocative designs, signature prints and timeless style and every carefully crafted piece is a testament of the brand’s creative expertise. When we saw the Ultrabook for the first time, it struck us as being a lifestyle accessory achieving a unique combination of artistic craftsmanship and advanced technology much like our designs. This inspired us to design a line of exclusive accessories for the Ultrabook,” said Rajiv Grover, Chief Operating Officer of Genesis Colors Pvt. Ltd., the holding company for brands like Satya Paul, Satya Paul Menswear & Accessories, Tie Rack London and Bwitch.

Innovation in the computing space is unprecedented and new experiences are being imagined all the time. In the coming months, several versions of the 3 rd Generation Intel Core processors will being powering a range of other devices from standard PCs, Ultraboks to servers and intelligent systems in retail, healthcare and other industries thereby truly ushering in a new era in computing.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com .

Intel, Core, Ultrabook and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
* Other names and brands may be claimed as the property of others.

1 Requires 16GB of NAND cache and minimum PCMark Vantage benchmark scores.

2 As compared to other PC I/O connection technologies including eSATA, USB, and IEEE 1394 Firewire*. Performance will vary depending on the specific hardware and software used. For more information go to www.intel.com/technology/io/thunderbolt/ .

3 No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware, and software, and a subscription with a capable service provider. Consult your system manufacturer and service provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit www.intel.com/go/anti-theft .

4 No system can provide absolute security under all conditions. Requires an Intel® Identity Protection Technology-enabled system, including a 2nd or 3rd gen Intel® Core processor, enabled chipset, firmware, and software, and participating website. Consult your system
manufacturer. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit http://ipt.intel.com .

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