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Intel Unveils A World Of High Definition Entertainment With Intel® Insider™

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  • Intel Introduces Intel® Insider, a new hardware feature in the 2nd Generation Intel® Core processors, that unlocks premium entertainment to the PC
  • Intel announces its association with Hungama Digital Media Entertainment Pvt. Ltd and leading movie studios and content distributors to offer access to an expanded library of movies and entertainment

Mumbai, India, March 23, 2011 – Film lovers can now watch the latest blockbusters and favourite films in High Definition (HD) right on their PC, thanks to Intel® Insider, an innovation today announced by Intel. With this feature, movie buffs can download and stream HD movies from Hungama.com for PCs powered by the 2nd Generation Intel® Core processor.

Intel, in association with Hungama Digital Entertainment Pvt. Ltd, is making available a selection of famous Bollywood and international movies, including blockbusters from Yash Raj Films, Paramount Pictures, T-Series and Reliance Home Video.

R. Sivakumar, Managing Director, Sales & Marketing Group, Intel South Asia, said, “The launch of Intel Insider in India is absolutely be-fitting considering it is the home of one of the largest film industries in the world – Bollywood. Intel Insider now gives home movie viewing a whole new meaning, where film lovers can watch their favorite movies in HD from the comfort of their homes.”

“The introduction of Intel® Insider is a significant breakthrough in the entertainment space where consumers can unlock an ever increasing and expanding world of high-definition content on their PC” said Intel’s George Thangadurai, General Manager, PC Client Services.

Intel® Insider technology also offers a “proactive queue” capability that will help consumers pre-download films ahead of the release date, and give them the ability to purchase those films, securely, even if they are not connected to the Internet. This will allow consumers to start watching their movies immediately on the release date without waiting to download during peak traffic times. The technology is available on all 2nd generation Intel® Core processor based PCs with built-in visuals.

Intel® Insider technology, when combined with Intel®Wireless Display (WiDi), will allow streaming of premium, high-definition movies from a PC / laptop to an HD television, without cables, thereby delivering the ultimate movie-viewing experience to consumers, with stunning image clarity.

Studio Support for Intel® Insider

Intel has been working with movie studios in Hollywood and Bollywood including Warner Bros. Digital Distribution, Twentieth Century Fox Home Entertainment, Image Entertainment, Yash Raj Films and UTV Motion Pictures to offer an expanded library of movies and entertainment to the PC.

“For content companies and studios, the most precious thing is security for their movies and content, and the fact that it can be delivered and experienced by the consumer in a secure environment. Bollywood, the world’s largest film industry by number, as well as the world of digital media would be well served by the flexible business models, HD and secure online film distribution options under Intel® Insider. Hungama aims to have new releases and also convert existing catalogs over time, to be available on this technology platform”, said, Neeraj Roy, Managing Director and CEO, Hungama Digital Media Entertainment Pvt. Ltd. The storefront will have over 50 movies in HD at the launch of Hungama Movies in Q2, 2011.

“The film-going audiences who are willing and eager to pay for quality, legitimate Indian films, will now be able to do so, via secure digital distribution across the globe. This technology allows studios to reach out to a vast set of consumers, via a channel with the highest level of security that also gives them a great viewing experience,” said Yash Chopra, Chairman, Yash Raj Films Pvt. Ltd.

“The new age film consumer wants the flexibility to be able to access high quality content and pay a premium to access content as early as possible, on her preferred mode of viewing at that time. Intel® Insider gives us the ability to reach out online to the audience of Indian films spread worldwide. This is in line with our objective to provide ease of access to our content on multiple platforms” said Amrita Pandey, Senior VP, International Distribution and Syndication, UTV Motion Pictures.

Intel® Insider creates a protected environment for the distribution, storage and playback of premium content. The technology offers movie studios and online video services a scalable, consistent solution that provides an additional level of protection. With Intel® Insider, consumers will have access to a larger and growing library of movie titles in HD from online service providers such as Hungama.com.

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com .

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