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Intel Enhances 2011 Channel Membership Program; Further Supporting Partners’ Success Amidst Changing IT Landscape

Intel® Core processors provide foundation for strong channel growth;
Excitement mounts around new platforms for tablets & netbooks

NEWS HIGHLIGHTS

  • Intel reinforces the 2011 Technology Provider Program, intended to position channel partners for success in today’s challenging business environment.
  • Intel to help channel partners create, support and sell Intel-based products and solutions beyond the PC and traditional computer systems; and in different business models.
  • The 2nd generation Intel® Core; new Intel® Atom; and Intel® Xeon® processors provide the foundation for growth opportunities in adjacent markets.

INTEL SOLUTIONS SUMMIT, Melbourne, May 9, 2011 – Intel today shared details of its 2011 channels membership program at its annual Asia Pacific channel customer conference, the most important partner event for the company in the region. The Intel® Technology Provider Program is intended to assist its partners for sustained success amidst the changing realities of today’s IT business environment, in the real world and online, and in the different economies of Asia. The program will now extend to partners that not only build systems but also those which resell Intel technology-based systems and solutions, supporting their product development, technical support and sales efforts.

Intel executives also outlined the company’s focus areas for 2011 and discussed new product opportunities to ignite growth for channel partners, including tablets, new form factors for netbooks and laptops, and embedded technologies such as digital signage and point-of-sales systems. Steve Dallman , general manager of Intel’s Worldwide Reseller Channel Organization, said: "Our channel partners remain tremendously important to Intel and were a significant contributor to Intel’s first quarter results. Our strategy is to empower and enable our Channel Partners to succeed in today’s changing environment. The 2011 Intel Technology Provider Program is intended to help train, support and position our channel partners for sustained growth, both in their current PC segments, while helping them capture new opportunities in reselling integrated solutions, and in high-growth emerging segments such as SSDs and PC-like embedded solutions." The Intel® Technology Provider program retains the most successful elements of earlier channel programs and adds support and recognition for business models which feature Intel-based systems from a range of manufacturers, other Intel-based hardware such as digital signage and point-of-sales systems, and a variety of fulfillment models including online and traditional storefront.

Intel Processor Technologies Provide the Foundation for Growth

Delegates to the event witnessed the wide range of opportunities enabled by the recent introduction of Intel’s 2nd generation Core processor family in areas beyond the traditional PC. The new Intel Core processors demonstrate advancement in computing performance and capabilities with enhanced visual graphics built right into the chips. Further opportunity is created with the Intel® Atom processor Z670 and Intel SM35 Express Chipset platform, formerly codenamed “Oak Trail.” The latest Intel® Atom platform is leading to a wave of innovation around tablets and netbooks based on a variety of operating systems including MeeGo*, Windows* or Android*. The Intel® Xeon® processor E7 family also provides the computing power required for a whole new range of users and usage models. In the enterprise space, Intel® Xeon® processors are helping IT managers address today’s data-intensive workloads, setting new standards in high-end computing applications, including business intelligence, real-time data analytics and virtualization.

Sandeep Aurora, Director, Marketing, Intel South Asia, – Intel South Asia said, “The latest generation of the Intel Core, the Intel Xeon and the Intel Atom processors, with the multitude of form factors and vast improvements in performance and energy efficiency, will bring forth a whole new range of product and solution opportunities for our partners. There is huge opportunity to bring Intel technologies to many product segments that are seeing strong growth. “Intel will now be an important player in the tablet market, strengthening our position in the netbook market, bringing innovation in the embedded devices market, and with solid performance in the Enterprise market. All of these efforts will indeed support channel growth and evolution,” Aurora conculded.

The Intel Solutions Summit APAC is held annually in Asia Pacific, underpinning Intel’s strong focus in the market. Held this year in Melbourne, Australia over three days, this year’s event saw more than 400 attendees from all over APAC.

About the Intel Channel

Intel first established a reseller Channel sales organization more than a decade ago to focus on the needs of our worldwide network of distributors, resellers, dealers, retailers and local integrators. This drove dramatic sales increases and the reseller channel now accounts between 20 to 30 percent of all Intel processor unit sales, selling products through a network of more than 255 distributors with 1,100 warehouse locations to a broad organization of 225,000 members in 165 countries. In aggregate, the Channel is Intel’s largest customer and represents a powerful Intel strategic advantage.

About Intel Solutions Summit

ISS provides Intel’s Channel community with access to key marketing and business strategies, leadership, and information regarding specific customer solutions designed to help partners succeed in the marketplace. Along with informative learning opportunities, ISS is an ideal setting for partners to garner valuable knowledge from their peers and from Intel. Valuable programs include keynotes, the product and solution showcase, the annual Channel awards, education sessions and networking opportunities.

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.
* Other names and brands may be claimed as the property of others

*Key Points to Editors:

The evolved Intel® Technology Provider program has three new membership levels:

  • Registered Partner
    Registered Partner is the entry membership level which provides partners with access to members-only content on the Intel® Reseller Centre web site, channel e-newsletters, and online training on Intel products and solutions at no cost to their organization.
  • Gold Partner
    As partners develop their knowledge of Intel technologies to meet key membership criteria, they will become eligible for Gold Partner status with access to enhanced support, training, channel events, sales tools and rewards. They are also able to use Gold Partner membership assets to demonstrate their relationship with Intel to their customers.
  • Platinum Partner
    Platinum Partner status is reserved for our most valued partners who demonstrate superior business and technical skills as well as leadership in the development of innovative customer solutions based on Intel technologies. Platinum Partners have access to our highest level of Standard Benefits, with additional access to Enhanced Benefits (when meeting minimum purchase criteria)

Existing members of the Intel Channel Partner Programme (ICPP) and the 2010 Intel Technology Provider (ITP) Programmes will be automatically migrated to the new programme membership levels for the remainder of 2011:

  • ICPP Premier Members will be migrated to Platinum Partner Status
  • ICPP Associate Members will be migrated to Gold Partner Status
  • ICPP Registered Members, and ITP Members will be migrated to Registered Partner Status

Any members of both previous programmes will be migrated according to their highest membership status e.g. ICPP Associate + ITP = Gold Partner

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