Traditionally, computing products have been designed based on the capabilities of the technology. Today Intel is working to first foresee what users want and need, then leading the industry in delivering those capabilities and experiences. Intel calls this the "platform approach."

Our platform approach has five well-known components:

• Discover: Work directly with end-users and collaborate with the computing ecosystem to understand end-user requirements and discover new value propositions.
• Innovate: Understand and innovate in platform architectures, technologies and all other key areas to deliver those value propositions with the ecosystem.
• Enable: Enable the key ingredients and make sure those ingredients are interoperable by working with our ecosystem fellow travelers throughout the platform lifecycle.
• Standardize: Align the ecosystem and standardize the key ingredients and interfaces globally to maximize industry revenue and strategic value.
• Integrate and Deliver: Using our core competencies, lead the industry in integrating, testing, validating, marketing and delivering solutions that provide end-user value.

This platform approach results in the development of additional opportunities for collaboration with ecosystem partners, in order to drive innovation and user value even further.

Once we determine what users need and desire, we work with the industry — through standards bodies and working groups, independent software vendors (ISVs), original equipment manufacturers (OEMs), and many others — to deliver these experiences. This integrated approach helps open new market segments across the industry for the delivery of real-world solutions through unique and extraordinary platforms.

Intel has identified five key areas where a platform approach can offer significant advantages for end users, OEMs, third-party vendors, and service providers:

• Digital Enterprise – Platforms for end-to-end solutions in businesses, offering a lower total cost of ownership (TCO), better security, reliability, scalability, automation, manageability, and responsiveness.
• Digital Home – Platforms for entertainment and other home uses, with evolving consumer-electronics (CE) form factors; content management, protection and services; high-quality audio and video; rich graphics; multitasking; wireless access; ease of use; security; and reliability.
• Mobility – Platforms that will make the growing numbers of different mobile devices work together better and be easier to use, offering enhanced performance, security, mobile entertainment and much more.
• Channel Platforms – Platforms focused on the unique needs of local markets worldwide, such as the China Home-Learning PC and the Rural India PC.
• Digital Health – Platforms for healthcare research, diagnostics, and productivity, as well as for personal healthcare, such as enhanced caller ID for users with Alzheimer's disease, and sensor networks to help caregivers better monitor patients.

We have taken the necessary steps organizationally to integrate the Intel platform approach into the way we do business. This includes a broad reorganization to bring our major product groups in line with the company's strategy to lead development of complete technology platforms for targeted markets. Our reorganization not only makes it easier to align enhancements and new development with today's end-user needs, it reflects the increasing convergence of computing and communications technologies.

Explore more at the following links:

• Ecosystem Enabling
• User-Driven Innovation
• Intel World Ahead Program
• Healthcare
• Standards & Initiatives
• Technology & Research
• Intel® Viiv™ technology
• Intel® vPro™ technology
• Intel® Platforms: Innovation Beyond Processors