Fed up posing in front of the mirror strumming a tennis racket? Still searching in vain for the lost chord? Help is on hand for all aspiring rock gods thanks to Fender® and Intel, who’ve teamed up to create a concept guitar that explores the possibilities and redefines the term ‘music on the move’ – an internet-enabled super guitar**.
Beginning with the iconic FENDER Telecaster ® - made famous by legends from Bruce Springsteen to Franz Ferdinand – the ‘surf guitar’ is the world’s first to allow you to download and playback your favourite riffs from the internet without touching the strings, so you can sound like Bo Diddley while doing diddly-squat.
Incorporating the latest Intel® Centrino® Mobile technology, the supercharged TELE® also means players can:
-
Send a quick email in-between songs on stage
-
Scour the web for inspiration… or chords they’ve forgotten
-
Practice their guitar solo grimaces via a built in webcam
-
Check their royalties online
Web-banging
Channelling the combined power of an Intel Centrino mobile technology-based laptop with the distinctive sound and look of the TELECASTER®, there’s nothing to stop the touring rock god from recording a guitar riff in the back of the van and emailing it from the guitar to their producer in the studio in LA or to friends and band mates wherever they are in the world, making the world of online jamming just a plectrum stroke away.
The prototype v1.0 guitar is the result of a partnership between Intel and Fender® to push the boundaries of music technology and demonstrate the power of Intel Centrino mobile technology that allows internet access on the go.
Built in software means you can access a massive variety of sounds directly from the computer. And for the older guitarist about to embark on the reunion tour, the internet-connected mp3 player means they can download the old hits for a quick refresher before the first night.
Simon Shipley, UK and Ireland Brand Manager said: “Forty years after the first surf guitar sounds came out of California, a new generation of ‘surfing guitars’ have been born.”
“With this guitar, it doesn’t matter if you’re Joe Walsh or Joe Bloggs, you’ll sound just as good once you get this guitar online, download a few of your favourite tracks, and strike a pose in front of the mirror. And if you’re already halfway to becoming a rock legend, this guitar will help you to record, playback and email your music to your agent, your band, or just your mates with the minimum hassle.”
For further information, to attend the launch or to request photography please email intelteam@redconsultancy.com or call:
