Roland Mouret and Intel transform the laptop into the ultimate fashion accessory

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Roland Mouret and Intel transform the laptop into the ultimate fashion accessory

Limited edition laptop skins are created for the new generation of smart, stylish and connected laptops

20th September 2004

International fashion designer Roland Mouret and Intel today launch three limited edition luxury “skins” that will transform conventional looking laptops into stylish objects of desire. The Roland Mouret Laptop Skins for Intel are designed for the growing number of people who regard their laptops as an essential accessory, both for work and play, and therefore want the technology they use to look more natural, stylish and personal.

The Roland Mouret Laptop Skins for Intel are easily fastened to the lid of most laptops, but especially complement the latest thin and light Intel® Centrino® mobile technology enabled laptops.

The three designs are variations on a pattern used extensively in Roland Mouret’s latest Cruise collection (a collection inspired by luxury travel), which will be in store from November 04. The Cruise collection, made up of elegant and light clothes for travel, perfectly complements Intel® Centrino® mobile technology enabled laptops, which deliver on the move access to essential contacts, information and entertainment.
“I was interested in making laptops more personal for the people I design for, allowing them to build a relationship with their laptop and make it their own. My recent Cruise collection was the first time that I have introduced a print to my collections and it was really interesting to take the print to another medium and give the laptop a luxury feel,” said Roland Mouret.

In creating the designs Roland has chosen materials that work in sympathy with current laptop designs- typically black, white or chrome.

The Laptop Skins have been created in three variations and different sizes to fit the widest possible range of laptops:

- Swarovski* crystal: a monochrome variation covered in a thin layer of Swarovski crystals; creating a shimmering jeweled effect.

- Red: a striking red variation of the pattern printed on metallic material and covered with a protective film layer

- Stone: a subtler version of the same pattern in metallic green and grey

 
   


“The customers I design for use the tools of progress, such as laptops, to add to their identity - so technology is important to them. The designs were strongly influenced by the 20’s Art Deco period. Art deco was about the fusion of natural and technological influences in elegant patterns which fits perfectly with the laptop skin concept,” added Roland Mouret.

Only three-hundred and fifty of the skins will be produced and are available from international fashion website www.netaporter.com/laptopchic.

The Roland Mouret Laptop Skins for Intel are designed to complement the new generation of chic, smart and connected laptops powered by Intel® Centrino® mobile technology.   People are increasingly embracing technology and a more mobile lifestyle and by working with Roland Mouret, Intel is showing that technology can be a stylish and natural fit with their lives,” said Mark Brailey of Intel.
Intel, the world’s largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.

*Intel, the Intel logo, Centrino and the Centrino logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands may be claimed as the property of others.
** Wireless connectivity and some features may require you to purchase or download additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/cd/products/services/emea/eng/centrino/index.htm for more information
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