
Intel Involved volunteers in Japan engage in a variety of community programs ranging from clean up activities to PC recycling donation programs. In 2007, over 60 percent of Intel Japan employees participated in volunteer activities.
In 2007, Intel Japan donated 50 notebook PCs equipped with WiFi to 16 elementary schools in the city of Tsukuba. In Ima-Kashima elementary school, a science class “open house” was held on 17 December, with 32 fifth grade students demonstrating to media and Intel staff how they can effectively use the notebook PCs from anywhere in the school. This year, Intel is planning to donate a further 130 recycled laptops to schools in Tsukuba and Tokyo.
In July, a three day social experience training session was hosted by Intel Japan for the Tokyo Metropolitan Board of Education teachers. The event helped teachers to learn about Intel’s employee training program and how Intel provides technology to benefit the community, while also promoting public and private sector understanding.
Intel Japan has also worked with schools to increase environmental awareness through a sunflower seeds campaign at 23 kindergartens in Tsukuba. By planting sunflower seeds, schoolchildren can help to purify the soil. During Global Earth month this year, employees dedicated over 350 hours on environmental activities. This included working with non-governmental organization Chiyoda Environmental Volunteers, to clean up a cherry blossom site, which is visited by over one million people during the busy cherry blossom season.
A clothes recycling campaign was also conducted as a part of Intel Japan’s Earth Day 2008 activities. People were encouraged to place clothes in collection boxes, resulting in an impressive 545kg (32 boxes) worth of clothes being donated. These clothes have been sent to refugees through the Japan Relief Clothing Center. In addition, after a major earthquake struck the Niigata prefecture in July 2007, Intel Japan launched a donation drive to collect money to support victims of the earthquake.
Intel Japan is now planning to expand its corporate responsibility programs to the country’s ageing population. Intel is currently developing a PC school for senior citizens. With the G8 Summit to be held in Japan this coming July and climate change taking center stage during the Summit, Intel Japan will further focus its energies on increasing awareness on environmental protection programs in the community.