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Take advantage of the Intel® Channel Partner Program to build your business success. Your membership qualifies you for a range of benefits that respond to your needs and help you capitalise on marketplace opportunities.
Intel® Channel Partner Program benefits brochure [PDF]
Premier Member benefits
| Relationship |  | | | Sell more | | Provide support |
Build on your Intel relationship
Your fast-track to Intel
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Online tools and resources
Members of the Intel® Channel Partner Program have access to exclusive online content and valuable tools.
- Intel® Reseller Centre and newsletter: The Intel® Reseller Centre makes it easy to keep up with the latest, offering round-the-clock availability of product and platform roadmaps and technical information, support, training opportunities, sales and marketing tools and promotions, technical tools, and more.
- Receive a special newsletter just for Premier Members.
- Get exclusive and advance access to Intel information.
- Use new tools to instantly locate essential technical files and downloads.
- Receive personalised alerts tailored to your business.
- Access all your account information in one “My Account” location, including your Intel Inside® Program balance and expiring funds.
Your membership also gives you access to Intel® Technical Notifications, a time-efficient way to stay in the know. Receive automatic email notifications with direct links to new downloads or updates as they become available for drivers, BIOS, utilities, and firmware. You can even customise this service, choosing only the products and operating systems you want to know about.
Events
From networking to news, get in on exclusive events that will keep you informed about Intel® products, technologies, initiatives, strategies and more.
- Intel® Solutions Summit: Expand your knowledge and contacts at the Premiers-only Intel® Solutions Summit. This annual event gives you exclusive advance access to Intel strategies and product roadmaps, a chance to meet top Intel executives, and networking time with fellow Premier Members and key manufacturers, suppliers and service providers.
- Privileged events access: Be in the right place at the right time to learn about the latest Intel® technologies. Your membership status can give you access to exclusive offers on passes to the Intel® Developers Forum and other special Intel events.
- Technical solutions training: Keep learning and stay competitive. Get hands-on experience with the latest Intel® technologies and platform-integration procedures.
- Online training: Get convenient, expert training to help take your business to the next level:
- “Premier Advantage” exclusive training is available online whenever it fits into your busy schedule.
- “Integration Advantage” is a series of detailed modules showing best-known methods for troubleshooting, assembly tips, and new platforms integration training.
- “Business Advantage” takes you step-by-step through creating a business plan and developing your marketing strategy.
- “Sales Advantage” helps you develop the selling skills to succeed in today’s environment and surpass the competition.
- Product samples: Your Premier Member status gives you priority access to Intel products and platforms ahead of official launches. This allows you to build and fine-tune new systems and get them to market just as Intel launches new technologies. Speak to your Intel representative for more information.
- Premier Intel Channel Rebate: Improve your bottom line by selling complete Intel® solutions and get rewarded for your commitment to the latest Intel® technologies. Your member status qualifies you for automatically-processed rebates on selected Intel® products like desktop and server boards, chassis, and RAID controllers purchased from Intel® Authorised Distributors.
Boosting your brand
Build your brand through the powerful association with Intel's worldwide reputation. Take advantage of logos, reimbursements and special merchandising materials to increase your visibility, advertise your affiliation, and get maximum value from your marketing budget.
- Premier membership logo: The new Intel® Channel Partner Premier Member logo shows you are affiliated with one of the most valuable and recognised brands in the world. Make it work hard for you by using the logo on everything from business cards to advertising, literature, merchandising and your web site.
- Intel Inside® Program: Build a strong brand and grow demand for your business while stretching your marketing and advertising budgets, by participating in the Intel Inside® Program. The programme reimburses you for activities that prominently feature qualifying products and Intel Inside logos. And if you're a Premier Member, you can set yourself apart by using the exclusive Premier Member logo lockup and Intel-designed co-marketing materials.
- "Why Buy" Campaigns: Let Intel help you communicate your value to customers. As a Premier Member, you can take advantage of special materials and activities that explain the benefits of doing business with our top channel members. Resources vary by region and can include customisable tools, such as collateral, retail banners, and ads; customer letters; and retail promotions.
Go to market faster
- Marketing toolkits: Are you making the most of Intel® product and platform marketing campaigns? To help you build sales and excitement, we offer you special demand-creation tools - including retail and advertising assets, end-user messaging guides, product briefs and sales collateral - as well as Intel Inside® Program specials.
- Premier endorsement letter: This is a sample of a Premier endorsement letter that can be provided to all Premiers on request. In order to obtain this letter, please contact your account manager and provide the following details - Name and address of the organisation to whom you would like to address or send this letter. You will receive this letter duly signed by the appropriate person within Intel.
Building demand
- Retail merchandise: Build a distinctive presence in your retail storefront with our member-only merchandise and sales tools. These retail marketing materials help you inform and excite customers by demonstrating the benefits and experience of using your products. With most purchase decisions being made in the storefront, our retail focus can help you capture these sales and grow your business.
- Premier member locator: With this versatile tool, your member profile is accessible to potential customers searching Intel.com by location, vertical market, technical expertise and other parameters. This benefit - exclusively available to our Premier Members - can generate numerous additional leads. Make sure your contact and company information are up to date so prospects can easily connect with your business.
- Special access to Intel events: Promote your business to a wider, targeted audience. Your membership status can give you access to exclusive offers on passes to the Intel® Developers Forum and other Intel and industry events. Look for notices from your account manager, watch your newsletters, and check the Intel® Reseller Center web site.
- Warranty: Through Intel's Standard Warranty Replacement, you can request a replacement product at any time, by completing a simple online form or phoning during business hours. And as a Premier Member, you can also deliver rapid service through Intel's Advanced Warranty Replacement, which ships replacement parts immediately and without waiting for the returned units to arrive at Intel. Premiers can submit up to 10 units at a time using this scheme - more than any other channel programme member - increasing your efficiency and allowing economies of scale.
- Technical support: Back your Intel® based solutions with high quality online, email and telephone support. Use our free technical support service to:
- expand your product knowledge
- resolve technical issues quickly
- be more responsive to your customers’ requests.
As a Premier Member, you also get priority attention from senior engineers.
Build on your Intel relationship
Your fast-track to Intel
- Intel representative: As an Associate Member of the Intel® Channel Partner Program, you can depend on the expert assistance of Intel® Sales Centre representatives. They're here to answer your questions and offer advice on products, sales tools, and more. From special offers to opportunities that are just right for your business, they're here to help you stay connected to Intel and make the best of all your membership benefits.
Online tools and resources
Members of the Intel® Channel Partner Program have access to exclusive online content and valuable tools.
- Intel® Reseller Centre and Newsletter: Responding to your feedback, we’ve made significant improvements to the Intel Reseller Centre, making it simpler than ever to access your membership resources.
The Reseller Centre makes it easy to keep up with the latest, offering round-the-clock availability of product and platform roadmaps and technical information, support, training opportunities, sales and marketing tools and promotions, technical tools, and more.- Receive a newsletter with current news for resellers.
- Use new tools to instantly locate essential technical files and downloads.
- Receive personalised alerts tailored to your business.
- Access all your account information in one “My Account” location, including your Intel Inside® Program balance and expiring funds.
Your membership also gives you access to Intel® Technical Notifications, a time-efficient way to stay in the know. Receive automatic email notifications with direct links to new downloads or updates as they become available for drivers, BIOS, utilities, and firmware. You can even customise this service, choosing only the products and operating systems you want to know about.
Events
From networking to news, get in on exclusive events that will keep you informed about Intel products, technologies, initiatives, strategies and more.
- Intel Channel Conference: Get the latest news, technical training, business development tips and updates on Intel roadmaps, programmes, and initiatives at the Intel Channel Conference. Meet and learn from key industry experts. Share ideas and learn tricks of the trade with your Channel Partner Program colleagues. It's all waiting for you at this members-only forum.
- Online training: Keep your organisation learning so you can keep your business competitive. Intel® Channel Knowledge Builder gives your employees convenient online access to free, self-paced training. Empower them with the latest on integrating Intel® components, as well as sales and marketing techniques - and reward their efforts with formal certificates.
Boosting your brand
- ICPP membership logo: The new Associate Member logo shows you are affiliated with one of the most valuable and recognised brands in the world. Make it work hard for you by using it on Intel-provided customisable templates that allow you to add your own logo, identifying your business with a world technology leader.
- Intel® Platform Branding Advantage: Show your customers that you build the best. As an Associate Member, you can use Intel premium platform brand logo labels on the systems you verify featuring our Platform brands including Intel® Centrino® processor technology and Intel® Viiv™ technology. You also have the advantage of receiving special merchandising materials to help you promote and sell these platform brands, plus access to additional brand assets to use in your own communications. Find out more at http://www.intel.com/go/brandadvantage.
- Intel Inside® Program: Build a strong brand and grow demand for your business while stretching your marketing and advertising budgets, by participating in the Intel Inside® Program. The programme reimburses you for activities that prominently feature qualifying products and Intel Inside logos
- Warranty: Through Intel's Standard Warranty Replacement, you can request a replacement product at any time, by completing a simple online form or phoning during business hours. And as an Associate Member, you can also deliver rapid service through Intel's Advanced Warranty Replacement (AWR), which ships replacement parts immediately and without waiting for the returned units to arrive at Intel. Associate Members can submit up to six units at a time under AWR - increasing your efficiency and allowing economies of scale.
- Technical support: Back your Intel® based solutions with high quality online, email and telephone support. Use our free technical support service to:
- expand your product knowledge
- resolve technical issues quickly
- be more responsive to your customers’ requests.
As an Associate Member, you also benefit from faster routing of your requests.
Build on your Intel relationship
Online tools and resources
- Intel® Reseller Centre and newsletter: Stay competitive and informed. The exclusive Intel® Reseller Centre web site makes it easy, with round-the-clock access to product and platform roadmaps and technical information, support, training opportunities, sales and marketing tools and promotions, technical tools, and more. You can also keep up with the latest Intel news for resellers through our newsletter.
Your membership also gives you access to Intel® Technical Notifications, a time-efficient way to stay in the know. Receive automatic email notifications with direct links to new downloads or updates as they become available for drivers, BIOS, utilities, and firmware. You can even customise this service, choosing only the products and operating systems you want to know about.
- Membership support: Contact a dedicated team via Chat from the Intel Reseller web site to help you utilise the benefits of the Intel Channel Program.
- Warranty: Return defective product for replacement through Intel's Standard Warranty Replacement.
- Technical support: Back your Intel®-based solutions with high quality online support from the Intel Reseller web site. You can also get email and telephone support to help expand your product knowledge, resolve technical issues and be more responsive to your customers’ requests.