PLAY is a start-up mobile telecommunications company.
Challenge
Maintaining a highly segmented, innovative and competitive pricing structure is critical to PLAY’s success, and has been a valuable contributing factor in increasing its customer. PLAY must continually reassess se price settings., however, the multitude of available pricing parameters presents an enormous challenge. Concurrently processing large volumes of mobile transaction data, often running into terabytes, requires not only carrier grade software, but also powerful and reliable server processors.
Solution
Processing all of PLAY’s historical roaming mobile transactions for 2008 to make the data available for the Optiprizer windows user application, takes just 44 minutes running on the Intel Xeon processor 5500 series, compared to 102 minutes on the Intel® Xeon® processor 5400 series. This represents a performance increase of 230 percent. Similarly, complex business intelligence tasks can now be performed twice as quickly.
Benefits
NeuString is able to process data for PLAY in a much shorter timeframe. PLAY benefits from reduced time to analysis, faster decisions and optimised company results.
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