Imagine being in sales at an early-stage technology company and making your opening sales call to a major account. Usually you make this call to a mid-level gatekeeper whose job is to protect senior staff. Suppose, instead, that on today’s call you are at the customer’s headquarters presenting to 25 people—the senior decision makers and influencers. Imagine that you are fully briefed on departmental needs and wants, you know who’s who, you know how decisions are made, and you will be getting a candid evaluation of both your product and your presentation. All on your first visit.

You’ve just imagined an Intel Capital Technology Day (ITD). We generally bring 10 portfolio companies to the host customer’s premise for a full day of customer briefings, technology presentations, and demo showcases—preceded by an informal dinner with the customer’s senior executives.

The event is the result of extensive work between the host customer and Intel Capital’s business development team before the event. Intel Capital does not take portfolio companies on speculative excursions. Instead, a customer team studies Intel Capital’s Innovation Catalog listing of over 200 companies and invites about 10 to attend the customer-hosted day. These 10 are selected because they address an immediate customer need for which budget is usually already assigned. It’s no surprise that Intel Capital Technology Days typically yield a 75% success rate.

To be considered for future Intel Capital Technology Days, check with your investment manager to be sure you’re listed in our Innovation Catalog and that your online profile is optimized to appeal to your target market segments.